THE ASK

We were approached by our longtime client FCB to create an animation to promote charitable giving for the philanthropic arm of MPOWERD. MPOWERD manufactures LUCI light, which is an inflatable solar power lantern that can be distributed through NGOs to energy-impoverished areas whenever someone makes a donation.

THE IMPACT

First week following the video launch, year-over-year results were:

• Website Traffic: +98.7%
• Donation Page Visits: +57.4%
• Transactions: +56%