THE ASK
Our first RFP from Disney Channel and Disney Junior called for a Black History Month Campaign that would have a distinct iteration in both channels. The previous year, Disney Junior and Disney Channel had created Black History Month segments independent of each other - this year they wanted synergy.
THE IMPACT
The pieces we created were used by the entire ABC family- a first for Junior and Channel’s “Be Inspired” communications. They were also nominated for Daytime Emmys.
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